Yesterday I blogged about how designers are turning their attention to ceilings in stores, making them an important part of the store.
Today I thought id show you some great feature walls.
There are lots of companies that are hiring artists to come into their stores to create bespoke features.
This is a great example of one in Paris.
Nike are innovators when it comes to visual theatre, their stores are so inspirational.
I love this black and yellow typography feature wall.
I love it when designers use real products from stores to create visual theatre,
this time its the scale of the watch face that makes a stunning feature.
Picture frames en mass can look amazing as these do.
Here Toni and Guy have used their hair mood boards as a huge feature wall, this is actually about 5 meters high.