Hopetoun House Farm Store

International Visual were appointed alongside 442 design agency to design and set up the new Hopetoun Farm Store which is situated on the Hopetoun House Estate in Edingburgh.

In accordance with Lord and Lady Hopetoun`s wishes for a  a clean, modern, light and airy store. A pallet of neutral colours and materials was used including chalky white paints, bleached wood, slate and ceramic tiles,  weather boarded panelling & wicker baskets.

A graphic package was designed to give a clear tone of voice, all the photos used in the graphics were taken on the estate.

Wicker baskets are used throughout the store to support the merchandising of products, these add texture and colour.

Slimline graphics are used above each product area and complimentary visual displays have been added on high level shelves.

Vintage wine cases have been used to create a perimeter shelving system on the weather boarded back wall, fresh herbs and graphics have been used alongside products to create a shoppable display.

This also acts as a strong visual feature to encourage customers to shop the back of the store. This wall will eventually  house their local wine and spirits collection.

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