Teavana – by Starbucks – PSFK
The first of Starbuck’s new stores aimed specifically at tea drinkers recently opened, and features a number of changes to capture the ritual of drinking tea properly. Teavana, which can be found on the Upper East Side of New York features a more relaxing environment in which to enjoy your drink, as well as food displays that come after the drinks station, giving your drink more time to brew properly.
Another aspect the company has spent a lot of time and money redeveloping is their iconic paper cup, which now features a number of changes to enhance the tea drinking experience.
Posted on November 8, 2013, in Stores and tagged First Teavana Opens In New York, New Tea Drinking Experience, Starbucks Coffee Cup Redesign, Starbucks Opens New Store, Teavana, Teavana Paper Cup Redesign. Bookmark the permalink. Leave a comment.
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