Music: The Majority Says — Little Things
Morrisons proudly presents… Christmas! The nation’s favourite duo Ant & Dec star alongside a new addition to the family – a singing, dancing gingerbread man called Ginger. A magical world packed with a delicious Christmas feast awaits, so go on… be our guest!
Our second contender for best Christmas TV advert comes from good old M and S who this year are taking JLP head on, they have managed to secure Rosie Huntington-Whiteley, Helena Bonham Carter and David Gandy. The ad – which has a fitting tagline of ‘believe in magic and sparkle’ – begins with leggy model Rosie chasing her dog down the street on a cold winter’s night and then having to follow him down a manhole. Cue a nostalgic nod to Alice in Wonderland.
As she stumbles down the (rabbit) hole, she then finds herself at a tea party hosted by the Mad Hatter, aka David Gandy. Red Riding Hood, Aladdin and The Wizard of Oz – which sees Helena take on the role of the wizard – are also emulated in the sparkling Christmas ad, which was shot by London-based agency Rainey Kelly Campbell Roalfe/Y&R.
Explaining the idea behind the ad, Marks & Spencer’s business development director Patrick Bousquet-Chavanne said: ‘With this year’s ad we wanted to recapture the magical essence of Christmas that our customers tell us is synonymous with M&S. Magic & Sparkle is an extraordinary franchise, which has always been a firm favourite with customers.
You know the Christmas madness has begun when the UKs biggest retailers premier their TV adverts and all vie for our precious pounds.
So this week we will feature the main contenders and on Saturday we will have a poll to see who you think has made the best Christmas advert 2013.
Today we start with John Lewis, who are always gate teed to pull at your heart strings.
Set in a beautiful forest, poor Bear is the only animal that never gets to celebrate Christmas because he has to hibernate every year. However, this year is different. This year Hare has a brilliant idea.
The commercial uses a unique animation style that combines traditional 2D hand-drawn animation, stop frame, and 3D model made sets.The story is set to a cover of Keane’s ‘Somewhere Only We Know’ performed by Lily Allen.
The first of Starbuck’s new stores aimed specifically at tea drinkers recently opened, and features a number of changes to capture the ritual of drinking tea properly. Teavana, which can be found on the Upper East Side of New York features a more relaxing environment in which to enjoy your drink, as well as food displays that come after the drinks station, giving your drink more time to brew properly.
In the fourth edition of our Future of Retail Report, PSFK Labs brings together two interconnected themes and eleven key trends that provide a foundation for the modern shopping experience. The ‘Data-Driven Commerce Platforms’ section offers insights into how information analytics tools can be used to build more responsive businesses and better plan for long term success. In the ‘Networked Purchase Path’, the report looks at how the dynamic use of data enables retailers and brands to exceed customer expectations at key stages along the shopping journey.
The seamlessness of this new landscape is what makes it so special. People can choose to shop and interact in whatever way they feel comfortable, without having to settle for anything but the best, and retailers and brands can be confident that they can deliver on those core expectations—convenience, recognition, service and immediacy. Based on the findings in the report, the PSFK Labs team identified eight directional strategies that we believe every company should consider delivering against.
Find Time To Set The Pace -
Add efficiencies into the purchase path to free up associates’ time and refocus attention to deliver exceptional service and experiences at key points in the shopper journey, further differentiating your offerings from the competition.
Be Accommodating At Every Step -
Embrace each channel as a new opportunity to meet shoppers at touch-points that already fit their lifestyles, tastes and preferences by promising convenience, familiarity and support alongside your product or service.
Use Customer Data To Create Digital Services -
Deliver additional value to every shopper by leveraging their data to develop new services that personalize their shopping experience and/or improve their daily life in some meaningful way. Making this data portable and accessible can further these exchanges.
Create Channel Agnostic Experiences -
Enable your customers to seamlessly shop across all of your channels by delivering synced experiences and recognized interactions at every stage of their journey.
Deliver Frictionless Transactions -
Show shoppers you trust them and value their time by building recognition into and removing unnecessary steps from interactions and transactions where possible, getting them through to fulfillment and gratification faster.
Use Technology To Deliver The Human Touch -
Deploy technology behind the scenes to get to know your shoppers better, building on those relationships to allow for more human interactions between them, your store or brand and the wider community.
Build A System Of Love -
Reframe loyalty as an emotional concept rather than a transactional one to understand what unique behaviors and experiences matter most to your shoppers and how to amplify those benefits at an individual and community level.
Access Data Anywhere -
Put information dexterity processes in place that enable your organization to better respond to changes on the level of the customer, store or marketplace, ensuring that all channels are optimized to meet demand as it happens and anticipate future opportunity.
The 2014 edition of the Future of Retail Report is now available from PSFK Labs. The new survey describes key trends driving the retail experience and the findings are brought to life with best-in-class examples, actionable strategies and leading questions to inspire leading retailers and brands.
For more information click the link below.