John Lewis are masters at communicating with their customers, from tv adverts that pull on your heart strings, to their simple and to the point strap line of “Never knowingly undersold” and they are at their strongest when inside their own stores.
They use every opportunity to tell you about their products and services, they keep it simple and to the point telling you enough to wet your appetite or inform you but very rarely confusing you with jargon.
Here are a selection of different ways they do this, for more just google them for lots of other great examples.
Display plinths have been used for many years, they are such a simple but useful idea, they can be made from MDF or plywood and then painted, wallpapered, decoupaged etc.
You can make them in any shape or size that suits your needs, and use them to display almost anything, in the following photos they have been used in John Lewis in home wares and mens accessories.
I was back home in Wales the other week and popped to Cardiff and went into John Lewis and was very impressed with their store and as a happy snapper took lots of photos, so this week is John Lewis week and I’m starting off with these amazing jelly fish created to showcase their fabrics and ribbons.
Lots of people say they are a boring store but i beg to differ they are very creative and their standards are second to none as you will see as the weeks blogs unfold.
Ted Baker have been revamping their stores in Gatwick’s north terminal, firstly giving the women’s stores a modern twist on a traditional fair ground store themed makeover.
Secondly adding a clock themed visual scheme to the high level perimeters and traditional ceiling roses onto the modern lay-in grid ceiling.
‘Curiously good times and happy coincidences’ are promised at the happenstance, in Ludgate Hill, London, the latest bar and restaurant from Drake & Morgan. Designed by Fusion Design & Architecture, it features a deli, mixology table and florist, offering cool and innovative food and cocktails with eclectic furniture and furnishings to match, supplied by Andy Thornton.
Central to the industrial look is a long feature wall created from embossed metal tiles, finished in a heavily distressed antique white finish.
For more information on this article and products from andy Thornton click the link below.
I have just been emailed a link to this online version of AN Shopfitting Magazine, it has some really good photos of new shopfits.
C;lick on the link below to take a look.
Not to be outdone by Ted Baker, Dune have added some visual theatre of their own, by sticking shoes to their ceiling feature.
I also like the wooden risers they have used on their tables and shelves, adds interest to normally boring shoe displays.
Let’s go to Greece, shall we? Anthropologies new windows are set to transport you there—to the isles of timeless calm and postcard-perfect beauty. Every inch of these ancient landscapes inspired us this season—from the whitewashed cube homes carved into the hills to the turquoise sparkle of the Aegean Sea—while their palette of whites, creams and blues feels so simple, so crisp, so refreshingly serene amidst the vibrant shades of summer.