ST[new york]RY – Store New York City – by Cool Hunting

For her third “issue”, Rachel Shechtman has turned her magazine-style boutique—aptly called Story—into an homage to New York. The shop changes concept every four to eight weeks, and the latest inventory is a selection of Big Apple goods co-edited by Cool Hunting. The finely selected stock is set to the backdrop ofJill Malek custom “coffee stain” wallpaper, cityscape murals by Chris Dent, presented by the AOL Artists initiative, and student-shot photos from the NYC non-profit Salt.

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