Urban Outfitters on London’s Oxford St are undergoing some alterations to the store. Unlike most other retailers that just hoard areas of the store that they are working on with boring screens, Urban Outfitters embrace the disruption and turn the scaffolding into visual features.
Even when they are in the throes of development, they are still so creative and always come up with simple imaginative ways to display products and communicate with customers.
Here are a selection of photos of the store and windows.
At first glance, this looks like a huge retail warehouse where you could spend the entire day shopping, kind of like an upscale Ikea. In fact, it is actually Urban Outfitters’ corporate headquarters, Urban Inc. in Philadelphia.
Originally the space was a navy shipyard, but when it was taken over by Urban Inc. The huge metal ships and seamen soon went away and it was filled with hundreds of creative, fashion conscious employees. The space itself is gigantic; but the use of various textures, colors, and fixtures brings the scale down to human size. In fact, small rooms and sitting spaces are organized amidst the massive columns and beams. These spaces are perfect for collaboration and impromptu meetings.
The space itself seems to be pretty basic, with the raw components completely exposed and little effort to add large architectural elements – not that they really need them. However, the merchandise, furniture, and fixtures bring the space to life with color and pattern.
There is no hiding the mess, but instead there is an overall feeling of celebrating and sharing what is being created. There are clothes hanging from all different types of fixtures, huge windows with no blinds, and constant change throughout the space.
Although the shipyard has turned into an office, Urban Outfitters has brought retail into their own working space. The effect - pretty invigorating. The problem – I don’t know how you wouldn’t want to shop.
Words and Pictures by Creative Fuel