Love this window, so simple, so effective.
Also note the free sample bottles in the wooden box attached to the window.
Photo by Hip Shops
If one glances around town right now there’s a good indication that Summer is on its way. From Tiffany to Topshop and across to Mulberry and Warehouse, floral ‘stuff’ in all of their permutations are almost covering their window spaces. This scheme here of course is particularly effective with just about everything repeated from the product itself. This is also a brave move by this mid range retailer and a good indication of the confidence they they have in their product but also so refreshing to finally see some differentiation from their competitors, don’t you think?.
Wow, we haven’t seen paper formed like this since Bergdorf’s in 2000 and Chanel in or around Summer 2007 and looks cool, eh? What is particularly interesting is how so many retailers have conveniently forgotten that funny old fangled notion of sustainability. Here at H&M they are screaming louder than everyone right now and back on the wagon leading the way. The best part is that the next nearest store has a completely different scheme to this one albeit seducing us with their sustainable fashion. Lets hope all that paper gets recycled though, eh?
Fat Face, the lifestyle clothing brand that produces clothing for men, women & kids, has recently opened a store on the impressive new retail balcony at London Waterloo, the railway terminus and London Underground complex. As the central hub for daily commuters and tourists, Waterloo is a pivotal location for the brand, so the need to create a visually impactful store that captures the very essence of the brand was paramount. To achieve this Fat Face enlisted the help of Andy Thornton and their Urban Vintage collection, for visual merchandising inspiration and retail display equipment.
Using innovative clothing displays designed by Fat Face Visual Merchandising Team, Andy Thornton helped to develop the bespoke fixtures and bring the designs to life. Heavy industrial steel fittings, with reclaimed timber shelving, have been blended perfectly with the rustic natural timber columns, beams, boarding and floorboards that provide the fabric of the building.
Simple yet functional T-Stands have been used throughout, as well as Andy Thornton’s popular and extremely versatile industrial shelving units. These can be adjusted to a number of positions, even folded to make a table, so that they can be used for clothes, footwear and accessories. A three-tier trolley in an eye-catching antique turquoise patina, provides the perfect display for hats, scarves and bags.
1930s-style French café side chairs finished in antique cream have been dotted around the store, for customers to sit on, whilst others have been cleverly utilized for displaying outfits on seated mannequins.
As well as using standard products from the range, Fat Face also commissioned Andy Thornton to develop and manufacture an exclusive suite of versatile single and split-level display tables and A-frames. These make use of rough-sawn reclaimed pine legs with timber shelves made from old floorboards. The steel brackets and shelf frames have a distressed finish with the cream top coat wiped to reveal a brown base coat.
Andy Thornton also supplied some of their industrial factory-style lighting, simple dome-shaped steel pendants in a pewter finish, above the till points.
With over 200 stores across the UK and Ireland, Fat Face plans to continue using the Urban Vintage furniture and lighting from Andy Thornton for future new store openings and refurbishments around the country.
Click the link below to read teh full article and see lots more photos.
I love doodles hand painted windows, typography etc, people make creating doodles look so easy, but alas we know its hard to create amazing pictures this way.
Here are a few examples of some store windows have have been doodled.
Here are some great doodle graphic ideas to inspire you to get creative in your stores.
I hope to find lots more amazing examples of great doodle windows and will update this post as i do.