Love this window, so simple, so effective.
Also note the free sample bottles in the wooden box attached to the window.
Photo by Hip Shops
If one glances around town right now there’s a good indication that Summer is on its way. From Tiffany to Topshop and across to Mulberry and Warehouse, floral ‘stuff’ in all of their permutations are almost covering their window spaces. This scheme here of course is particularly effective with just about everything repeated from the product itself. This is also a brave move by this mid range retailer and a good indication of the confidence they they have in their product but also so refreshing to finally see some differentiation from their competitors, don’t you think?.
Wow, we haven’t seen paper formed like this since Bergdorf’s in 2000 and Chanel in or around Summer 2007 and looks cool, eh? What is particularly interesting is how so many retailers have conveniently forgotten that funny old fangled notion of sustainability. Here at H&M they are screaming louder than everyone right now and back on the wagon leading the way. The best part is that the next nearest store has a completely different scheme to this one albeit seducing us with their sustainable fashion. Lets hope all that paper gets recycled though, eh?