Temperley -SS2010 Collection Zoetrope

Have a look at this amazing video from Alice Temperley, it was created to launch her SS 2010 collection.

It`s filmed in the style of a Zoetrope, What is a Zoetrope I here you asking? I didn’t know either.

Heres good old Wikipedia`s definition for you.

zoetrope is a device that produces an illusion of action from a rapid succession of static pictures. The term zoetrope is from the Greekwords “zoe”, “life” and τρόπος – tropos, “turn”. It may be taken to mean “wheel of life”.

It consists of a cylinder with slits cut vertically in the sides. Beneath the slits on the inner surface of the cylinder is a band which has either individual frames from a video/film or images from a set of sequenced drawings or photographs. As the cylinder spins the user looks through the slits at the pictures on the opposite side of the cylinder’s interior. The scanning of the slits keeps the pictures from simply blurring together so that the user sees a rapid succession of images producing the illusion of motion, the equivalent of a motion picture. Cylindrical zoetropes have the property of causing the images to appear thinner than their actual sizes when viewed in motion through the slits.

Thats all very technical so enjoy the beauty of this, but as You Tube has restricted how we can view the video you will need to click the link below to have a look. Its worth it.

Click this link to watch it on You Tube

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About Phill

Creative Director at International Visual

Posted on April 26, 2011, in Videos and tagged , . Bookmark the permalink. Leave a comment.

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