John Lewis – Communicating with customers
John Lewis are masters at communicating with their customers, from tv adverts that pull on your heart strings, to their simple and to the point strap line of “Never knowingly undersold” and they are at their strongest when inside their own stores.
They use every opportunity to tell you about their products and services, they keep it simple and to the point telling you enough to wet your appetite or inform you but very rarely confusing you with jargon.
Here are a selection of different ways they do this, for more just google them for lots of other great examples.
Posted on August 23, 2013, in Miscellaneous and tagged Department Store, Graphic Design, graphics, Illustration, John Lewis, John Lewis Partnership, Store Interiors, Store Signage, Visual Ideas, visual merchandising. Bookmark the permalink. Leave a comment.