John Lewis – Communicating with customers

John Lewis are masters at communicating with their customers, from tv adverts that pull on your heart strings, to their simple and to the point strap line of “Never knowingly undersold” and they are at their strongest when inside their own stores.

They use every opportunity to tell you about their products and services, they keep it simple and to the point telling you enough to wet your appetite  or inform you but very rarely confusing you with jargon.

Here are a selection of different ways they do this, for more just google them for lots of other great examples.

 

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JLP Home Store Purley Way Croydon (8)

jlp oxford st august 2011 (3)

jlp oxford st march 2011 (4)

jlp oxford st march 2011 (5)

jlp oxford st march 2011 (40)

jlp oxford st march 2011 (50)

JLP sloan sq (2)

uk london oxford st jlp pos

IMG_0553

 

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About Phill

Creative Director at International Visual

Posted on August 23, 2013, in Miscellaneous and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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