“Opened my eyes to the possibilities”
More than a dozen makers turned up on Monday at the Portico Gallery in West Norwood to hear Phill Hill of International Visual explain the importance of presentation and visual merchandising, even on a market stall.
Phill outlined the main principles of “tiering”, symmetry, strong signage, and creating atmosphere, with plenty of slides showing great examples.
We then moved on to the interactive part of the evening, where he gave constructive feedback to makers who had brought along their work and set up (almost) real stalls. The work on show varied from textiles and furniture to food and jewellery, so everyone had the chance to pick up ideas and practical tips, whatever they made.
The usefulness and practicality of the advice was reflected in the feedback after the event. Typical comments included:
- “Brilliant ideas to get me started”
- “Opened my eyes to the possibilities of the way to display products”
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