Teavana – by Starbucks – PSFK


The first of Starbuck’s new stores aimed specifically at tea drinkers recently opened, and features a number of changes to capture the ritual of drinking tea properly. Teavana, which can be found on the Upper East Side of New York features a more relaxing environment in which to enjoy your drink, as well as  food displays that come after the drinks station, giving your drink more time to brew properly.




Another aspect the company has spent a lot of time and money redeveloping is their iconic paper cup, which now features a number of changes to enhance the tea drinking experience.teavana-paper-cup-redesign-5

For more information click here

Visit the Teavana website here 


About Phill

Creative Director at International Visual

Posted on November 8, 2013, in Stores and tagged , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: