Teavana – by Starbucks – PSFK

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The first of Starbuck’s new stores aimed specifically at tea drinkers recently opened, and features a number of changes to capture the ritual of drinking tea properly. Teavana, which can be found on the Upper East Side of New York features a more relaxing environment in which to enjoy your drink, as well as  food displays that come after the drinks station, giving your drink more time to brew properly.

 

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Another aspect the company has spent a lot of time and money redeveloping is their iconic paper cup, which now features a number of changes to enhance the tea drinking experience.teavana-paper-cup-redesign-5

For more information click here

Visit the Teavana website here 

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About Phill

Creative Director at International Visual

Posted on November 8, 2013, in Stores and tagged , , , , , . Bookmark the permalink. Leave a comment.

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