John Lewis Christmas advert 2013

You know the Christmas madness has begun when the UKs biggest retailers premier their TV adverts and all vie for our precious pounds.
So this week we will feature the main contenders and on Saturday we will have a poll to see who you think has made the best Christmas advert 2013.
Today we start with John Lewis, who are always gate teed to pull at your heart strings.

Set in a beautiful forest, poor Bear is the only animal that never gets to celebrate Christmas because he has to hibernate every year. However, this year is different. This year Hare has a brilliant idea.

The commercial uses a unique animation style that combines traditional 2D hand-drawn animation, stop frame, and 3D model made sets.The story is set to a cover of Keane’s ‘Somewhere Only We Know’ performed by Lily Allen.

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About Phill

Creative Director at International Visual

Posted on November 11, 2013, in Advertising Campaigns and tagged . Bookmark the permalink. 1 Comment.

  1. I love this advert – article appeared in Sunday Times about the making of it yesterday as well.

    Like

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