Marks and Spencer’s Christmas advert 2013
Our second contender for best Christmas TV advert comes from good old M and S who this year are taking JLP head on, they have managed to secure Rosie Huntington-Whiteley, Helena Bonham Carter and David Gandy. The ad – which has a fitting tagline of ‘believe in magic and sparkle’ – begins with leggy model Rosie chasing her dog down the street on a cold winter’s night and then having to follow him down a manhole. Cue a nostalgic nod to Alice in Wonderland.
As she stumbles down the (rabbit) hole, she then finds herself at a tea party hosted by the Mad Hatter, aka David Gandy. Red Riding Hood, Aladdin and The Wizard of Oz – which sees Helena take on the role of the wizard – are also emulated in the sparkling Christmas ad, which was shot by London-based agency Rainey Kelly Campbell Roalfe/Y&R.
Explaining the idea behind the ad, Marks & Spencer’s business development director Patrick Bousquet-Chavanne said: ‘With this year’s ad we wanted to recapture the magical essence of Christmas that our customers tell us is synonymous with M&S. Magic & Sparkle is an extraordinary franchise, which has always been a firm favourite with customers.
Posted on November 13, 2013, in Advertising Campaigns and tagged David Gandy, Helena Bonham Carter, Marks and Spencers Christmas advert 2013, Rosie Huntington-Whiteley. Bookmark the permalink. Leave a comment.