Marks and Spencer’s Christmas advert 2013

Our second contender for best Christmas TV advert comes from good old M and S who this year are taking JLP head on, they have managed to secure Rosie Huntington-Whiteley, Helena Bonham Carter and David Gandy. The ad – which has a fitting tagline of ‘believe in magic and sparkle’ – begins with leggy model Rosie chasing her dog down the street on a cold winter’s night and then having to follow him down a manhole. Cue a nostalgic nod to Alice in Wonderland.

As she stumbles down the (rabbit) hole, she then finds herself at a tea party hosted by the Mad Hatter, aka David Gandy. Red Riding Hood, Aladdin and The Wizard of Oz – which sees Helena take on the role of the wizard – are also emulated in the sparkling Christmas ad, which was shot by London-based agency Rainey Kelly Campbell Roalfe/Y&R.

Explaining the idea behind the ad, Marks & Spencer’s business development director Patrick Bousquet-Chavanne said: ‘With this year’s ad we wanted to recapture the magical essence of Christmas that our customers tell us is synonymous with M&S. Magic & Sparkle is an extraordinary franchise, which has always been a firm favourite with customers.

About Phill

Creative Director at International Visual

Posted on November 13, 2013, in Advertising Campaigns and tagged , , , . Bookmark the permalink. Leave a comment.

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