The White Company – Summer bedlinen window

Im a sucker for crisp white bedlinen, so i was drawn to this summer linens window that The White Company had put in their Marylebone Hight Street store.

Showing bedlinen in windows is notoriously hard, if you have seen one rolled up duvet you have seen a thousand!

Their window is simple yet effective, layering the bedlinen over poles in a photo shoot style and spotlighting it using a beautiful vintage cinema style lamp.

But what i also like is that they are telling you a story, not a long one but just enough to let you know that their bedlinen is superb quality and that they have attention to detail.

Sometimes its blatantly obvious what a window is trying to do but other times i look and wonder what does this company want me to know, it may be obvious to them but not always to the customer, so think about your windows and what stories you could tell your customers.





About Phill

Creative Director at International Visual

Posted on June 11, 2014, in Store Windows and tagged , , , , , , , , . Bookmark the permalink. Leave a comment.

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