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Written by Lyndsey Dennis
Habitat has launched its 35th and largest new Mini Habitat store in Chichester. The 520 sq m concept store is the largest to be opened by the brand since it started rolling out its Mini Habitat project in Homebase stores in 2012.
The space will showcase a new retail concept developed by Polly Dickens, creative director at Habitat; Graham Copeland, creative manager and in-house designer Matthew Long. The store design includes bespoke fixturing designed to enhance the sense of space and light and uses digital technology to create an immersive store environment for customers by incorporating interactive touch screens and video walls. New features include bold, checkerboard flooring, a statement chair wall featuring best-selling designs, a large gallery space and a bold cash desk design.
‘The Mini Habitat project has allowed us to extend our physical presence across the whole of the UK making us more accessible than ever with 38 different store locations,’ says Clare Askem, managing director of Habitat. ‘These stores have supported strong sales growth for us and this year we’re looking to continue this expansion meaning that customers are able to interact with Habitat products and staff more conveniently in locations stretching from Cornwall up to Scotland.
‘As our digital business continues to grow, we’re seeing that there is still a demand from consumers for physical showrooms that allow interaction with product before purchase and allow shoppers to immerse themselves in a Habitat environment. Chichester is a particularly exciting project as it offers us an opportunity to trial a new visual concept for these stores on a much larger scale and means that we can look to incorporate successful new elements from this design into our other Mini and flagship stores in the future.’
Words and photos re blogged from