Fortnum and Mason have struck upon a neat idea to increase sales in their Heathrow Terminal 5 boutique store.
They have just started selling mini hampers to take onto flights, quite clever as airlines don’t have the best reputation for their in flight cuisine.
They are using the tagline “Upgrade your In – Flight dinning”
Offering a lovely mini hamper which can be used again
Customers can choose from 5 menus, all stored in a fridge just inside the entrance.
Although i knew the quality would be good i thought the portions may be light, but having looked i was quite surprised by the amount of food they give you.
This is a great example of coming up with an idea for their captured shopper.