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Catering to ones customers!

Fortnum and Mason have struck upon a neat idea to increase sales in their Heathrow Terminal 5 boutique store.

They have just started selling mini hampers to take onto flights, quite clever as airlines don’t have the best reputation for their in flight cuisine.

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They are using┬áthe tagline “Upgrade your In – Flight dinning”

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Offering a lovely mini hamper which can be used again

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Customers can choose from 5 menus, all stored in a fridge just inside the entrance.

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Although i knew the quality would be good i thought the portions may be light, but having looked i was quite surprised by the amount of food they give you.

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This is a great example of coming up with an idea for their captured shopper.

 

Fortnum and Mason – Heathrow Terminal 5

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