The end of January sales is the time when stores consider their retail design for the New Year ahead. Once all of the seasonal displays have been cleared away and the new stock has arrived, retailers have the chance to maintain their good reputation with their customers and prove they are up to date with what the public want to see. Changing retail design frequently keeps the store fresh and exciting to customers. Read on as we take a look at some of the emerging trends in retail design and predict the future of the high street.
The Industrial Look
The industrial look for retail design has been prominent throughout London for the last year. This year, we expect to see more of this raw, unfinished aesthetic outside of the capital and on the high street. Characterised by exposed steel beams and concrete pillars, this ‘undone’ look can transform your store from a generic high street shop to a sleek urban space. Without and brightly coloured plastic and lots of MDF, your store’s merchandise really stands out. The key is to aim for a downtown Brooklyn loft rather than an abandoned warehouse. This back to basics idea is an affordable option rather than buying expensive new shop fittings, the existing ones can be stripped away for an authentic industrial look.
Interactive Retail Technology
Since the Smartphone has increased in popularity, there has been a significant rise in the number of apps available to make shopping a more enjoyable, personalised experience. Retailers heave realised that if they can connect with their potential customers individually, they are able to build a trusting bond with them quickly, likely to result in those all-important sales. Smartphone apps that allow customers to choose their preferences mean they only shown products they are interested in and will have no trouble finding what they want to buy. If it is too difficult to find an item in store, there is the threat that the customer will be lost to the competition. By providing customers with a tool to share promotions and offers, retailers can give an incentive for members of the public to choose to shop with them.
Online Retailers Move Onto the High Street
In recent years, there has been a constant battle between the high street and online stores. While many people swear by real, physical shops there are others who have discovered the convenience of shopping from the comfort of their own home. That being said, retailers who solely sell online have realised they are missing out on a wealth of potential customers and have made the move onto the high street to attract the masses. Temporary shopping solutions such as pop-up shops in busy areas allow online retailers to connect with members of the public who may not have previously known about them, therefore attracting a whole new base of interested customers. During such events, businesses have the opportunity to convince this new group of customers to shop online from them in future. We expect 2014 will see a rise in the number of online retailers on the high street this year. If you are an online retailer, consider venturing onto the high street this year to attract an array of new customers who may not know you exist!
As is the case every year, there are lots of new emerging trends in retail design. It seems the future of the high street is set to be more digital than ever! H Squared are an award winning retail design agency and specialists in digital retail design and interactive touch screen displays. We understand the constant changes in the retail world and what customers want from your store. Get in touch with us today and we can help transform your business into a store of the future.