For our Fifth Avenue windows during New York Fashion Week, Bergdorf Goodman commissioned a site-specific installation by Vienna-based artist Eva Petric. The installation, entitled “Personal UNiVERSEs,” consists of assemblages of thousands of small, individual lace pieces. These vintage pieces, acquired by the artist from many sources over a period of years, have been combined to create large weblike environments.
Photo copyrights © Ricky Zehavi
If you’re one to admire our holiday windows each year, you know that we’re not one to celebrate the obvious. David Hoey and our windows team prefer dazzling with the deceptively simple and quiet element of surprise. This year our Fifth Avenue windows imagined a variety of time-honored holidays cast in a frozen landscape. Holidays on Ice, explained Hoey, “give(s) equal billing to a year’s worth of holidays—not only the wintry ones. All of them will be icebound. Even the Fourth of July.” This isn’t the first time Hoey has celebrated classic American holidays; once our 58th street windows dedicated themselves to June’s Flag Day while in years past Fifth Avenue adopts a witchy October splendor.
Introduced Tuesday night via an icy spectacular, Fifth Avenue’s large windows celebrate Arbor Day, the Fourth of July, April Fool’s Day, Valentine’s Day and Halloween, while the avenue’s smaller windows continue in theme with Thanksgiving, Mardi Gras, New Year’s Eve and Groundhog Day.
VALENTINE’S DAY — In classic maximalism style, Valentine’s Day is a rosy feast for the eyes. This luminous, cave-like boudoir is a blooming confection of roses, lilies, pastries and bon-bons, jewels and a glistening, icicle-laden chandelier. Frosty cherubs and poodles tend to our Giambattista Valli Couture and Oscar de la Renta-clad mannequin who demurely sits at her ice-carved writing desk. We only can dream of the breathless love letters she pens.
FASHION IN THE FOURTH OF JULY — Polar patriotic pageantry (with a feather on top). Featuring a full-scale Colonial building facade replica, this frozen scape positions our lady in Rodarte; her dapper soldiers sport Thom Browne New York. This is a parade of patriotism: flags, bunting and pennants fly from above while an icy eagle spreads its wings.
HALLOWEEN — Spirits are aloft in this glittering, high Gothic masquerade. Behind a Swarovski crystal-flecked spider web, you’ll find a towering haunted mansion glazed in black ice. What ghostly secrets does it hold? This meticulously-crafted château is a replica of the immense Vanderbilt mansion that once marked Fifth Avenue and 58th Street (it once was the largest home in America). Playing with scale and tricks of the eye, a nine-foot mannequin peeks out from the fortress’ top window while smaller mannequins hide in the shadows. Honoring holiday windows’ tradition, evening designer Naeem Khan fashioned a custom onyx plumed gown to dress this long-limbed subject.
ARBOR DAY — Imagine a split-level forest clearing. The vista and joie de vivre speak a sunny April day, however icicles cling to the ten-foot tree’s bare, porcelain branches. Dressed in Alexander McQueen Resort, our lady casually sits, surrounded by trembling crystal leaves and flowers. You almost can imagine the porcelain fauna (ranging from butterflies to a Komodo dragon) bursting into animated, spontaneous song. Using one of his favorite techniques, Hoey gives us a glance of the icy roots creeping below the joyful, grassy scene.
APRIL FOOL’S DAY — Each year one of our holiday windows exhibits a favorite visual trick. Last year’s Follies sported a bird’s eye perspective; April Fool’s Day pulled out all of the stops with a less-than-subtle prank: an upside-down garden party. Everything — from the swinging primate and dancing bear topiaries to the ragged rows of icicles — are topsy turvy upside-down. How does our mannequin’s Oscar de la Renta gown defy gravity’s weight? That’s a secret she’ll never tell.
What’s it like to launch from the Fourth Floor and slowly descend upon Fifth Avenue? What really happens behind the scenes of our Holiday Windows? Find out in our 2013 Holiday video.
Take a look at the fabulous Bergdorf Goodman Follies windows.
Bergdorf Goodman have created some of the best window displays in the world.
Whenever I visit New York I cant wait to go to their store to see what they have created and I am never disappointed.
Here are a selection of some of my favourite windows.
Photos by Rudy Pospisil
On of my best memories of my first trip to New York was going to see the Bergdorf Goodman windows.
I stood there entranced and felt like a small child again looking at the amazing creations before me.
Linda Fargo is the Creative Director for windows at Bergdorf Goodman, back in 2003 she produced the book “Dreams through the looking-glass” which is a portfolio of her window designs.
I was looking through it the other day and was once again amazed at her fantastic creations. This book is a must for anyone who designs shop windows.