I love popping into The Conran shop when I’m in London, there is always so much inspiration to be found.
I have noticed a trend building over the last year for using Critall style metal window frames in many stores. But conran have also added simple blocks of colour to some of theirs, i saw lots of stores using colour blocking whilst looking around London.
Conran have continued the colour blocking theme inside their store, using it to great effect on walls, architectural features and fixtures.
They are using it for way finding as well, helping to lead customers on their journey through the store.
I love this trend/style wall they have created in their furniture area, it really stands out and offers customers great simple information.
Love the clash of bright ribbons against this royal blue wall.
Where they do not have a surface to paint they have been inventive and used plants to add the colour.
The Conran Shop – www.conranshop.co.uk
Critall Windows – www.crittall-windows.co.uk
After our successful Christmas store set up for the Highgrove estate store, we were asked back to give the store a layout and merchandising refresh for spring.
Here are a few other photos of the completed store.
We used lots of apple crates to give height on fixtures and for holding large amounts of products under fixtures. They are very versatile and can be used in many ways. If you would like to buy apple crates from us please contact email@example.com
These days most high street brands are resorting to using just graphics in their windows, probably to either save money or for easy instillation and most are bland and non descriptor, but this Oasis spring window scheme in London caught my eye as the photography is beautiful and striking and because rather than just putting the graphic on the back window they have also used the sides of the windows, which most retailers forget about, but most of us see when approaching the store from the street.
As i passed the store i then noticed that they had used the same graphics on a large scale in the entranceway, which is a nice way to take the scheme inside to attract people in, the fishing real tactic.
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Love the graphics used in this store
Click the link below to see the full story with interior photos
Engage, Inform and Capture
In the heart of Amsterdam, fashion store every.day.counts have already established themselves as innovators, bringing modern simplicity and quality to men’s and womenswear.
every.day.counts wanted to engage their customers in the store with an app allowing them to:
- Shop an extended range not on the shelves
- Be social and share the experience
- Sign up for newsletters
- Leave comments on a digital guestbook
Click the link below thread the full article
Paperchase’s flagship store on Tottenham Court Road was looking rather lovely last week, they have two simple but effective window schemes using butterflies and owls which never seem to go out of fashion in the stationery world.
They had also created a great display as you entered the store showing all the related products from the windows.