Hi Everone, as anyone who has visited this show will know its vast, over 18 huge halls covering everything from mannequins to carrier bags. I’ve selected some snaps of great ideas seen on our first day mostly covering visual merchandising features and mannequins.
More to follow tomorrow.
Ted baker has always had a quirky way of communication with its customers, a little bit english eccentric and always with a touch of humour.
This summer scheme i saw at Heathrow’s Terminal 5 store is no exception, to me it looks like its a modern spin on the traditional British seaside summer holiday postcards of the 1950s & 60s , but no bawdy seaside humour just Tedisums.
Fortnum and Mason have struck upon a neat idea to increase sales in their Heathrow Terminal 5 boutique store.
They have just started selling mini hampers to take onto flights, quite clever as airlines don’t have the best reputation for their in flight cuisine.
They are using the tagline “Upgrade your In – Flight dinning”
Offering a lovely mini hamper which can be used again
Customers can choose from 5 menus, all stored in a fridge just inside the entrance.
Although i knew the quality would be good i thought the portions may be light, but having looked i was quite surprised by the amount of food they give you.
This is a great example of coming up with an idea for their captured shopper.
We’re pretty big fans of this here planet we call home. That’s why, this Earth Day, our window displays are bringing attention to an important source of renewable energy: wind, a pollution-free power source that stores up electricity and saves on water. Our display director, Erika, transformed the sensory delight of a soft breeze into abstract compositions created from fabric, paper and window screening. “I love the femininity of these displays,” she said. “There are soft and subdued blues, beautiful pleats and undulating shapes. It’s the kind of delicate breeze that causes leaves to flutter, flowers to cling to their petals and water to dance along surfaces.”
Words and photos by Anthropologie
Im in Nice for a few days holiday, but am still always on the look out for inspiration and great things that catch my eye.
This fashion store caught my eye as they had covered the top part of the shopfront with plants, now i did think that it was a real living wall from afar, on closer inspection they had used artificial foliage, but it still looked good and it shows that if you dare to do something different you do attract people.
I really like the simplicity of the new Zara windows on Regent St, the blue and white wallpaper with its very intricate design really catches your eye, but initially over powers the product but does drawer you in to take a closer look, then you see the simplicity of the dressing.
I like the way the wallpaper has been brought down onto the floor it helps to add depth to the windows.
Their windows can be quite tricky as the building is on a slope so the windows get higher as you walk past them, but they have added in a mirror which many of us will have seen in shops used for security, but here it allows you to see the bed dressing. What a simple and great idea.
Following on from last weeks post showing the USA spring windows, London has followed suit with their interpretation on the sun flowers theme. The Regent St store only has two windows so they have created two huge sunflowers using painted paper and card.
When you go inside the store they have followed the panting theme on using brushes dipped in paint at high level, painted canvases on the walls and have strategically placed painted furniture around the store.
And as usual they have been very creative when it comes to merchandising props, making necklace forms and show displays using wood and metal, showing you don’t have to spend much money to make things look great but you do need some ingenuity.
If your passing through Edinburgh Airport soon take a look at the new window scheme that International Visual designed for The Liquorice Tree store.
The scheme was installed by EVM.
The scheme was designed to give the store a striking presence in the airport.
The photo used is of The Loch Lomand Tree taken by John Farnan